Overview
manushridave@gmail.com
Aurelion
Aurelion is a community-first platform and experiential initiative designed to increase solar energy awareness and adoption by making sustainability accessible, social, and engaging. Instead of relying on technical jargon or fear-based messaging, Aurelion reframes solar energy as a cultural and local experience—blending digital touchpoints with real-world events.
Company:
Academic / Innovation Project — SCAD (Design Innovation: Planning + Implementation)
Domain:
Climate Tech · Sustainability · Community Engagement · Experiential Design
Timeline:
10 weeks (Spring 2025)
Platform:
Website · Event Experience (Solar Festival) · Phygital Touchpoints
Responsibilities:
UX Strategy · Market & User Research · Insight Synthesis · Value Proposition · Prototyping · Usability Testing · Brand Direction · Business Model
Team:
Manushri Dave · CEO/ Project Lead
Saloni Sheth · COO/ Content Strategist
Nachiket · CMO/ Marketing Expert
Jon Street · CRO/ CX Manager
Despite growing awareness of climate change, solar energy adoption in the U.S. remains low. Most people associate solar with high costs, technical complexity, and long-term commitment. Education around renewable energy is limited, impersonal, and often inaccessible—especially for younger audiences and low-income communities.
At the same time, cities like Savannah are actively pushing sustainability initiatives (e.g., Savannah 100% Project) but struggle with public engagement.
Opportunity:
What if solar energy wasn’t explained—but experienced?
The Problem
Solar energy education today is abstract, intimidating, and disconnected from everyday life—resulting in low engagement and poor adoption despite high awareness.
