Overview
manushridave@gmail.com
MACC: Mahomet Area Chamber of Commerce
A design strategy engagement with the Mahomet Area Chamber of Commerce (MACC) focused on clarifying organizational value, strengthening stakeholder engagement, and aligning communication across the local business ecosystem.
Company:
Mahomet Area Chamber of Commerce (MACC)
Domain:
Design Strategy · Community Engagement · Organizational Systems
Timeline:
Summer 2025
Platform:
Organizational Strategy · Communication Systems · Service Thinking
Responsibilities:
Design Strategy · Research & Synthesis · Stakeholder Mapping · Insight Development · Strategic Framing · Facilitation
Team:
Manushri Dave · Design Strategist
Multidisciplinary design strategy team 15 students across (research, UX, service design), collaborating with MACC stakeholders.
The Mahomet Area Chamber of Commerce (MACC) plays a vital role in supporting local businesses, entrepreneurs, and community institutions. However, its impact and value were not always clearly understood by different stakeholder groups.
The opportunity was to reposition MACC not simply as an informational organization, but as a connector, enabler, and catalyst for local growth with clearer articulation of purpose, relevance, and outcomes.
The Problem
MACC supports a diverse ecosystem that includes small business owners, entrepreneurs, residents, and local institutions. While the organization plays a critical role in the local economy, its value proposition was not always clearly understood or consistently communicated across touchpoints.
Key challenges included:
Unclear articulation of MACC’s role for different stakeholder groups
Fragmented communication of programs, events, and resources
Limited strategic alignment between internal intent and external perception
Difficulty translating MACC’s mission into clear, actionable experiences
The opportunity was to reframe MACC as a facilitator of collaboration and growth, not just an informational body.
